The achievement of social media marketing lies in the right mix of fruitful strategies. The wrong mix will simply reduce the visitors from targeted customers rather than attract these people. If you devise your social media strategies including social media optimization on the basis of current trends, you are able to increase profits and use social networking sites effectively for marketing. Allow me to share the recent trends highlighted in an document published by Forbes based on the 2013 Social Media Marketing Industry Article.
Low Usage of Social Bookmarking Sites
According to the analysis reports, the use of social bookmarking sites has decreased to 10 percent coming from 26 percent in 2011. This considerable drop of usage evidently indicates the fall of book-marking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among internet marketers, majority of sites (e. g. DIGG, Friendfeed) are almost perishing. Therefore , it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current situation. Instead, check for web sites that are most well-liked and perform the bookmarking very very carefully.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are thought to be a powerful way to attract a lot of targeted customers at a time. The research report says that around 80% of marketers usually are not interested in using the virtually all popular daily deal sites including Groupon or Living Sociable for their campaigns in the near future.
Now people concentrate more on the very long returns that they acquire from their purchases with time. Hence, it is advisable to apply social networking sites for long term marketing goals rather than daily goals.
Leading Sites for Social networking Campaigns
Marketers who have use social media pertaining to marketing will certainly carry out social media promotions (using social networking sites intended for promotion) for their services or products to attract targeted clients. The campaigns will probably be successful only if the relevant site is popular among the customers.
The research record indicates that marketing experts who spend a lot more than 40 hours a week for social media marketing carry out their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram when compared with those who spend 6 hours or much less a week on social media. Also, around ninety two percent of entrepreneurs who have five or more years of experience choose LinkedIn than 70 percent of marketers having less than five numerous experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of online marketers are planning to increase promotions through Twitter even though it is a slight lower from 69 percent last year. Young online marketers, more than older ones prefer photo directories including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to find out, which is the highest one particular followed by Google + (61%) and Online social networks (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Internet marketers use Facebook by a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, the two Facebook and LinkedIn have equal many 29% each. Given below is the pie data showing usage figures for each platform to find B2C and B2B marketers.
B2B online marketers use a more diverse variety of platforms compared to B2C marketers. Both of them usually do not completely utilize blogging and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to motivate blogs as they are thought to be the most popular social media program. YouTube being the second largest search engine, you can enjoy the benefits it offers by posting low cost videos. Orabrush (B2C Company) and Blentec (B2B Company) became strong brands by using low cost YouTube video clips.
As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social networking entity can be used for generating leads meant for B2B organizations.
instagram reseller panel Fewer Check-ins Online
As per the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this season. These services enable check-in to your spots automatically online. The decline in these types of services indicates that people are now concerned extra about privacy and safety. Marketers can easily tackle this situation by simply introducing contests and rewards. This will motivate people to check-in more.
If you are still following old strategy for social media, then it is the time for you to develop new approaches based on all these current trends. It is better to entrust this monotonous task to a dependable social media marketing company which offers reliable social media marketing solutions rather than try employing the strategies on your own.